At Engineered Sleep, our goal is to offer real value through honest pricing. The strike-through or reference price indicates the Product’s suggested retail price (SRP) and may not have been offered by us or other retailers at that price in the past and may not be offered for sale at that price on any future date. Thus, the strike-through price may not necessarily be the prevailing market price, regular retail price, or former price of a Product. Promotions and discount codes apply to our current selling prices for a limited time and are clearly communicated during the promotional period. We are committed to full pricing transparency and compliance with all applicable federal and state advertising laws.